Shubham Bhardwaj Portfolio

Design

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AlignCart — Your store, in one app.

A zero-commission B2C shopping app giving local retailers and

shopkeepers their own branded storefront — fully synced with

AlignBooks ERP, designed and shipped in 1.5 months.

A zero-commission B2C shopping app giving local retailers and shopkeepers their own branded storefront, fully synced with AlignBooks ERP, designed and shipped in 1.5 months.

Timeline

1.5 Months

Platform

iOS + Android

Role

Sole Product Designer

01 — Overview

What is

AlignCart?

AlignCart is a B2C mobile shopping app built for local retailers, shopkeepers, and small business owners across India. It gives them their own branded storefront where their customers can browse, order, and pay, without the retailer paying any platform commission or setup fee.

The app lives inside the AlignBooks ERP ecosystem. Products, inventory, orders, and billing are fully synced, so a shopkeeper managing their business in AlignBooks gets a customer-facing app.

No middlemen. No commission cuts like Blinkit or Swiggy Instamart. 100% of revenue goes directly to the seller.

App Store Rating

4.7

Early reviews across iOS & Android

Team

1 Designer | 2 Developers

Downloads

100+

Organic (no paid acquisition)

Screens

25+

Across Multiple User Journeys

Onboarding + Home Screens

Login
AlignCart
OTP Verification
AlignCart
Home Screen
AlignCart
Categories
AlignCart
Account
AlignCart

02 — Problem

The gap quick commerce

left behind

Quick commerce platforms have made ordering groceries and daily essentials fast and convenient — but at a steep cost for the seller.

Products are competing for visibility on the same platform as thousands of other sellers

Custom app development was out of reach financially for most local businesses

Local shop needed a way to reach their own customers digitally without giving up margin or brand identity.

03 — Research

Understanding

the users

AlignCart serves two distinct users: the vendor (the retailer who sets up and manages their store via AlignBooks) and the customer (who shops through the branded app). Research focused on both ends of this relationship.

Many target shopkeepers were not tech-savvy — every action needed to

be obvious without needing explanation

Many target shopkeepers were not tech-savvy — every action needed to be obvious without needing explanation

Mid-range Android devices and variable connectivity made a lightweight,

performant build a design priority

Mid-range Android devices and variable connectivity made a lightweight, performant build a design priority

06 — Design Decisions

What we built

and why

OTP-First Login

Phone + OTP removes the password friction that causes drop-off among less tech-savvy users. One field, one action, in. The familiar pattern is trusted by millions of Indian users across UPI and banking apps.

Category-First Home

Rather than pushing algorithmically sorted products, the home screen leads with categories. Users of local shops know what they want — the design facilitates intent rather than manufacturing impulse.

Persistent Cart Bar

A sticky bottom bar showing item count and total throughout browsing reduces cognitive load and acts as a constant nudge toward checkout, without blocking product discovery.

Modular Checkout Flow

Coupons, delivery scheduling, and address selection are distinct, collapsible sections — not one overwhelming long form. Users can edit individual parts without losing their entire checkout state.

Built-in Wallet

A native wallet with transaction history gives repeat customers a faster payment path and builds loyalty without relying on third-party UPI apps for every transaction.

Unavailable Items Handling

Rather than silently blocking checkout, the app surfaces unavailable items clearly and prompts users to remove or replace — reducing frustration, abandonment, and support queries at scale. (Phase 2)

Account Screens